# Let's Go Essentials
## Cover
Let's Go
Performance Essentials
Danish Heritage. Champion Formula.
## Cover
Creator of
Cellular Level
Energy Drink
Fuel to last, not to pass
## Olympic Champion
LET'S GO PERFORMANCE ESSENTIALS
Olympic Gold Medalist
London 2012
Women's Singles Badminton Champion — Representing the pinnacle of athletic excellence and the relentless pursuit of peak performance.
🥇 Olympic Gold · London 2012
🏸 World No. 1
🇨🇳 China National Team
| Year | Achievement |
| --- | --- |
| 2012 | Olympic Gold Medal — London (Women's Singles) |
| 2013 | BWF World Championships — Gold Medal |
| 2014 | BWF World Championships — Gold Medal (back-to-back) |
| 2013 | Uber Cup — Gold Medal (Team China) |
| 2014 | Asian Games — Gold Medal |
| 2011 | BWF Super Series — Multiple titles including All England |
| 2012–2014 | BWF World No. 1 — Ranked top of the world |
## Brand Story
110 Years of
Danish Excellence
| Year | Title | Description |
| --- | --- | --- |
| 1915 | Danish Heritage | Bagger-Sørensen Family establishes heritage in Denmark |
| 2025 | 110 Years Later | Let's Go Performance Essentials launches |
| TEAM | Champion Formula | Developed by: Viktor Axelsen Nutrition Team |
| GOAL | Our Promise | Pure, Effective, Convenient |
## Family Legacy
BAGGER-SØRENSEN FAMILY
110 Years of
Innovation
| Year | Event | Category | Image |
| --- | --- | --- | --- |
| 1915 | Vejle Caramel & Tablet Factory established — the founding chapter begins | founding |  |
| 1927 | First chewing gum products launched in Strandgade, Vejle | innovation |  |
| 1939 | The iconic DANDY brand name launched — a household name is born | brand |  |
| 1946 | International exports begin — Danish gum goes global | growth |  |
| 1952 | New landmark factory opens at Enghavevej, Vejle | growth |  |
| 1956 | World's first functional gum (Stimorol) launched — redefining chewing gum | innovation |  |
| 1972 | Expanded production at the new Dandyvej factory complex | growth |  |
| 2004 | FDA-approved Fertin P2 pharma plant inaugurated | innovation |  |
| 2021 | Fertin Pharma sold to Philip Morris — closing the gum era | milestone |  |
| 2025 | Let's Go Performance Essentials launched — the nutrition era begins | founding |  |
Four generations. One standard: **Pure. Effective. Trusted.**
## Industrial Roots
THE GOLDEN ERA
VEJLE, DENMARK
A Glimpse into Our Heritage
Step back into the 1950s-1970s and explore the authentic origins of our Danish industrial legacy. These archival moments capture the dedication and craftsmanship that built our foundation.
| Title | Image |
| --- | --- |
| 1915 |  |
| 1972 |  |
| 1952 |  |
| 2025 |  |
## Let’s Go
Let's Go is the New 1956
When Bagger-Sørensen made gum functional, they changed an industry. History is repeating.
THESIS
Just as the 1956 launch of Stimorol repositioned gum from a confection into a functional, hygienic product, the Let's Go phase marks an equivalent strategic inflection — using the same family's heritage to reposition nutrition as purposeful, performance-driven delivery.
1952–1956 TIMELINE
| Year | Event |
| --- | --- |
| 1952 | New landmark factory opens at Enghavevej, Vejle — production capacity scales |
| 1954 | R&D focus shifts toward differentiated, function-forward gum formats |
| 1956 | Stimorol launches — the world's first functional gum, positioned on hygiene and freshness |
| 1956+ | Stimorol establishes a new product category: gum as a delivery system, not just a treat |
| 2025 | Let's Go Performance Essentials launches — the direct contemporary parallel to 1956 |
The 1956 Stimorol decision is the historical model for the Let's Go phase: both moments take a familiar format and give it a functional purpose that reshapes how consumers and industry perceive the product.
1956
Stimorol
First functional gum
2025
Let's Go
Performance nutrition
VISUAL STORY
In 1956, Stimorol became the first gum sold on a functional premise — hygiene, freshness, and a reason beyond taste. Decades later, the Let's Go phase applies the same logic to sports nutrition: a product with a clear functional role, grounded in the same family's standards for quality and delivery.
## Cellular Energy
We're NOT What
You Think
The First Cellular Energy Drink — Body + Mind
TRADITIONAL DRINKS
| Icon | Label | Mechanism | Ingredient | Target | Verdict |
| --- | --- | --- | --- | --- | --- |
| 🥥 | ELECTROLYTE | HYDRATION | SALTS | BODY | surface only |
| ⚽ | SPORTS DRINK | QUICK FUEL | SUGAR | BODY | surface only |
| ⚡ | ENERGY DRINK | CAFFEINE | STIMULANT | BRAIN | fake wake |
THE HORSE ANALOGY
| Icon | Label | Description |
| --- | --- | --- |
| ☕ | COFFEE | Kick the horse to run (caffeine = stimulant) |
| ⚡ | ENERGY DRINK | Whip the horse to run faster (more caffeine = stronger stimulant) |
| 🧬 | LET'S GO | Feed the horse (B-vitamins = real cellular fuel) |
THE DIFFERENCE
| Aspect | They Do | Let's Go |
| --- | --- | --- |
| Target | Brain (stimulant) | Cell (nourishment) |
| Source | Caffeine / Sugar | B-vitamins + Mg |
| Feel | Fake wake up | Real energy |
| Duration | 1-2 hours | 4-6 hours |
| After | Crash | No crash |
| Sleep | Messes up | Friendly |
| Caffeine | Yes | 0 |
"Electrolytes hydrate. Sports drinks give sugar. Energy drinks give caffeine. **We fuel your cells.**"
Try Let's Go — The Original Cellular Energy Drink
#FirstMover #CellularEnergy #Let'sGo 🇩🇰
## Usage Occasions
When Do You
Drink Let's Go?
3 DRINKS · 3 SITUATIONS
| Icon | Name | When | Situations | Frequency | Highlighted |
| --- | --- | --- | --- | --- | --- |
| 🥥 | Electrolyte | DURING Sports | While sweating · During game · Mid-workout | 15–4× / month | No |
| ⚡ | Energy Drink | WHEN Necessary | All-nighter · Emergency tired · Late deadline | 1–2× / month | No |
| 🧬 | Let's Go | DAILY + BEFORE Sports | Every morning · Before training · Before game | 30–60× / month | Yes |
LET'S GO = DAILY SUPPLEMENT
| Icon | Label | Description |
| --- | --- | --- |
| ☀️ | DAILY (1 sachet) | Every morning — start the day with cellular energy |
| 🏸 | BEFORE SPORTS (1 sachet) | 30 min before — focus + performance boost |
| 📦 | RECOMMENDATION | 1–2 sachets per day |
Electrolytes: drink when sweating. Energy drinks: drink when desperate. **Let's Go: drink every day — like a vitamin.**
🇩🇰 Let's Go — Daily Energy, Before Sports
## Category Leadership
BUFF: Building and Owning a Category
How a simple tube of fabric became essential gear
THE THREE PILLARS OF CATEGORY LEADERSHIP
Category Creation
| Point |
| --- |
| Identified a universal outdoor problem: sun, wind, dust, cold |
| Invented seamless multifunctional tubular headwear in 1991 |
| Demonstrated 12+ ways to wear one product: neck gaiter, headband, mask, beanie |
Defensible Differentiation
| Point |
| --- |
| Technical fabrics: UV protection, moisture-wicking, thermal lines |
| Iconic look and recognizable brand name that defines the category |
| Early adoption by guides, anglers, and elite outdoor athletes as social proof |
Brand & Community Moat
| Point |
| --- |
| Deep roots in outdoor sports communities: fishing, cycling, running, hiking |
| Constant new designs and artist collaborations sustaining cultural relevance |
| Category name people use in place of generic terms |
| Value | Label |
| --- | --- |
| 70+ | Countries of global distribution |
| 1,200+ | US retail partners |
| 1991 | Founded — originator of the category |
Business Case Study
BUFF® — Originator of Multifunctional Headwear
## Brand Evolution
BUFF®
Click a year to explore that era
From Garage Prototype
to Global Category
Igualada, Catalonia · 1991 – Present
| Year | Heading | Body | Accent Phase | Era Photo | Photo Caption |
| --- | --- | --- | --- | --- | --- |
| 1991 | The Garage Prototype | Joan Rojas experiments in his family's knitting factory — prototyping a seamless microfiber tube. | No |  | Igualada family knitting factory, 1991 |
| 1992 | Category Created | The Original BUFF® launches commercially in Spain, introducing a brand-new product category. | Yes |  | First commercial launch, Spanish outdoor market |
| Mid-90s | European Breakout | Rapid adoption across outdoor & motorcycle communities across Europe. | No |  | European motorcycle community adopts BUFF® |
| 2000s | SKU Explosion | UV-protection, Polar & thermal models, kids' sizes, sport-specific versions. | No |  | BUFF® booth at ISPO trade show, Munich |
| 2010s | Global Standard | 70+ countries, 1,200+ U.S. retailers. Standard gear for fishing, running, hiking & cycling. | Yes |  | BUFF® becomes global outdoor standard |
| 2020s | B Corp & 30 Years | BUFF® achieves Certified B Corporation status, leads in sustainability using recycled fibers. | No |  | B Corp certified, recycled fiber commitment |
| Icon | Stat | Label |
| --- | --- | --- |
| :icon-globe: | 70+ Countries | Global Distribution |
| :icon-layers: | 1,200+ U.S. Retailers | North America Alone |
| :icon-message-circle: | "Just grab a BUFF" | BUFF = the word for neck gaiters |
## Blank Slide
## The Gummy King
From VC to $500M Gummy King
5 Counter-Intuitive Lessons from Grüns Founder Chad Janis
Building a Permanent Category Through Operational Discipline
| Value | Label |
| --- | --- |
| $500M | Valuation |
| $35M | Series Funding |
| 8 | Gummies / Sachet |
| 3x | LTV Minimum |
| 100 | In-House Team |
| Number | Title | Key Insight | Quote | Icon |
| --- | --- | --- | --- | --- |
| 01 | The Format Unlock | Greens powder is gross & unsustainable. 8 gummies in a daily sachet — hand-packed by 20 people for 8 months until the machine was ready. | Why hasn't somebody put this in a gummy? | :icon-package: |
| 02 | The Gospel of 3x LTV | Non-negotiable CAC ceiling from day one. Fully burdened LTV = delivered-to-door gross profit after shipping, COGS, 3-year retention across all channels. | Paying $100 or less to acquire someone worth $300. | :icon-trending-up: |
| 03 | Operational Ambition | "Toy Factory" mindset over category experts. Fulfill (not NetSuite) live in 2 months. 6–9 month co-man lead times. Dallas fulfillment in-house. | Hire the best operators, not the best category experts. | :icon-factory: |
| 04 | Stability Testing | FDA only requires rotating ingredient tests. Grüns runs Eurofins comprehensive testing at production and again at 8 months — creatine degrades rapidly in gummy form. | Scientific rigor is the moat against grifters and bad actors. | :icon-flask-conical: |
| 05 | Human Capital Organizer | Evolved from Shopify admin addict to CEO. Nearly 100 in-house (not lean team + agencies). Key hire: Katie — Chief of Staff turned President. | Business is primarily about organizing human capital. | :icon-users: |
Strategic Generosity
**$500M clean** vs competitor at $1.1B with heavy structure. Clean deal terms over maximum valuation — "Halo Winning" ensures investors crush it, building loyalty for exit or IPO.
The Thesis
Grüns is not a trend. It's **Comprehensive Nutrition** — foundational support regardless of ingredient of the month. The difference: willingness to hand-pack sachets until the world is ready for the machine.
Let's Go Performance Essentials · Danish Heritage. Champion Formula.
## Global Comparison
GLOBAL MARKET LANDSCAPE
2026 PROJECTIONS
China: The Next Sports Nutrition Powerhouse
1/6 US size but 2x growth speed
| Label | Value |
| --- | --- |
| Market Size | ~USD 5-8B |
| CAGR Growth | 8-10% |
| Stage | Early Growth |
| Per Capita | ~$4-6/person |
| Market | Size | CAGR | Stage | Color Class |
| --- | --- | --- | --- | --- |
| USA | USD 45B+ | 5% | Mature | bg-[#719EAE] |
| Europe | USD 20B+ | 6% | Mature | bg-[#719EAE] |
| Korea | USD 2-3B | 7% | Advanced | bg-[#E87C4F] |
| Japan | USD 3-4B | 3-4% | Saturated | bg-[#E87C4F] |
## Market Maturity
CHINA: 1/6 US SIZE, 2X GROWTH SPEED
Per capita: China $5 vs US $130 = 26x growth potential
EMERGING GIANT
| Label | Value |
| --- | --- |
| Market Size | USD 5-8B |
| Growth | 8-10% CAGR |
| Stage | Early Growth |
| Per Capita | $4-6/person (1.4B pop) |
| Drivers | Gym boom, e-commerce, urban millennials |
:icon-trending-up:
| Market | 2026 Size | Stage | Per Capita | Source | Relative Size (0-100) | Color Class |
| --- | --- | --- | --- | --- | --- | --- |
| US | $45B+ | Mature | $130+ | Industry std | 100 | bg-[#719EAE] |
| Europe | $20B+ | Mature | $25-40 | Euromonitor | 45 | bg-[#719EAE] |
| China | $5-8B | Emerging | $4-6 | MRF / Grandview | 18 | bg-[#E87C4F] |
| Japan | $3-4B | Saturated | $25-30 | Statista | 9 | bg-[#D9A05B] |
| Korea | $2-3B | Advanced | $40-50 | Korea Assoc | 7 | bg-[#D9A05B] |
Sources: China: MarketResearchFuture | Grandview • Global: Fortune $62.77B total 2026
## Growth Potential
Cellular Energy:
China's $10B+ Sleeping Giant
US already $10B category. China: 1/20 size, 140x population = 7x growth potential
China Cellular Energy
(Emerging Category)
| Label | Value |
| --- | --- |
| Market Size 2026 | ~USD 500M-1B |
| Growth | 15-20% CAGR |
| Per Capita | $0.35-0.70/person |
| Stage | Pre-Mass |
| Key Claims | Mitochondrial support, no crash |
| Market | Size | Per Capita | Stage | Context | Color |
| --- | --- | --- | --- | --- | --- |
| US | $8-12B | $24-36 | Mature | NAD+/mito focus | bg-[#719EAE] |
| Europe | $3-5B | $4-7 | Advanced | Regulated 'energy tonic' | bg-[#E87C4F] |
| Japan | $1-1.5B | $8-12 | Saturated | Amino acid drinks | bg-[#E87C4F] |
| Korea | $800M-1.2B | $16-24 | Advanced | K-beauty energy | bg-[#E87C4F] |
| China | $500M-1B | $0.35-0.70 | Emerging | Gym boom creates 100x upside | bg-[#D9534F] |
| Title | Description |
| --- | --- |
| Your Product | High-dose B/C/D + BACC + L-Arginine = mitochondrial fuel |
| Vs Traditional | Caffeine crash vs cellular sustain |
| Per Capita Gap | China $0.50 vs US $30 = 60x room to grow |
Sources: MRF, Grandview, Energy supps global report, Cellular health analysis.
$0.5B → $10B+
Potential Growth
## Global Archetypes
Cellular Energy
Global Edition
Tap each region to see how your cells really wake up.
| Region | Tonic Name | Description | Color Class | Accent Color | Icon |
| --- | --- | --- | --- | --- | --- |
| Japan | Lipovitan-Style Tonic | Cellular-tonic layer glows softly. Taurine, B-vitamins, and ATP pulse gently. | bg-[#E8F0F2] | text-[#719EAE] | :icon-zap: |
| Korea | K-Vitamin Energy Tonic | Smart-energy glow around forehead and cheeks. Taurine, caffeine, ginseng float gently. | bg-[#FDF4F5] | text-[#E87C4F] | :icon-sparkles: |
| US | Metabolic Energy | Bright, pulsing mitochondria and ATP glowing around muscles. Soft metabolic heat. | bg-[#FFF4E6] | text-[#E87C4F] | :icon-activity: |
| EU | Energy Boost | Brain + body layer. Soft focus halo around the forehead. B-vitamin, caffeine, ATP shine. | bg-[#E6F0FA] | text-[#719EAE] | :icon-brain: |
| Southeast Asia | Power Energy | Stamina bars and hydration cells glowing. Caffeine, taurine, and B-vitamin icons pulse. | bg-[#FFF0E6] | text-[#E87C4F] | :icon-battery-charging: |
**Brand:** Lipovitan D – Taisho Pharmaceutical (Japan)
**Launch year:** 1962 (flagship Lipovitan D)
**Sizes:** Classic 100 ml brown-glass vial, typically chilled. Variants also in 100 ml, sold in multipacks.
**Product line:**
• Lipovitan D (standard)
• Lipovitan D Super
• Lipovitan MAXIO
• Lipovitan Non-Caffe
**Key ingredients:**
• Taurine (1000–3000 mg)
• Caffeine (~50 mg)
• B-vitamins (B1, B2, B3, B6)
• Arginine, ginseng extract
**Major claims:**
• "Fights physical and mental fatigue."
• "Designed for truck drivers, factory workers, and office staff."
• "Helps restore stamina and focus, not just a sugar rush."
| Image |
| --- |
|  |
|  |
**Brand:** Korean-market vitamin-energy tonic (Krating-Daeng style) / Jinro & Osotspa-linked
**Launch:** 1980s-1990s entry, expanded strongly 2010s-2020s
**Sizes:** 100-120 ml vials (shots), 250-500 ml PET bottles
**Key ingredients:**
• Taurine
• Caffeine
• B-vitamins
• Ginseng, amino acids
**Major claims:**
• "Boosts alertness and reduces mental fatigue."
• "For students, shift workers, and young professionals."
• "Energy from functional ingredients, not just sugar."
| Image |
| --- |
|  |
|  |
**Brand:** Celsius Energy Drink – Celsius Holdings, Inc.
**Launch:** Early 2000s, major repositioning around 2015-2017
**Sizes:** 12 oz (355 ml) cans, 16 oz (473 ml) cans, powder tubs
**Product line:**
• Celsius Original
• Celsius Heat
• Celsius Fit
• Celsius Stevia / Sugar-Free
• On-The-Go powder
**Key ingredients:**
• Green tea extract
• Guarana (caffeine source)
• BCAAs
• B-vitamins
**Major claims:**
• "Metabolism-activating" energy drink.
• "Burn calories while you move."
• "Supports exercise performance and reduces post-workout fatigue."
| Image |
| --- |
|  |
|  |
**Brand:** Red Bull Energy Drink – Red Bull GmbH, Austria.
**Launch year:** Original Krating-Daeng in 1976 (Thailand). Red Bull GmbH version launched in Austria in 1987.
**Sizes:** 250 ml slim can, 330 ml cans, multi-packs (4, 6, 8, 24-can).
**Product line:**
• Red Bull Original (sugar)
• Sugar-Free / Zero Sugar
• Organic variants
• Specialty flavors
**Key ingredients:**
• Caffeine
• Taurine
• Sugar (original; ~27 g per 250 ml)
• B-vitamins
• Artificial sweeteners (sugar-free)
**Major claims:**
• "Red Bull gives you wings."
• "Increases alertness and concentration."
• "Improves mental performance and endurance."
| Image |
| --- |
|  |
|  |
**Brand:** Tiger Energy Drink – Tiger Energy Drink Co., Thailand
**Launch year:** Emerged strongly in the 2010s, expanded aggressively late 2010s–early 2020s.
**Sizes:** 250 ml slim can, 330 ml cans, occasionally 500 ml bottles and small “energy-shot” cans.
**Product line:**
• Tiger Energy (regular)
• Sugar-free variants
• Larger bottles (500 ml)
• Shot-style small cans
**Key ingredients:**
• Caffeine
• Taurine
• B-vitamins
• Sugar (for quick energy; sugar-free uses sweeteners)
**Major claims:**
• "Provides energy and stamina."
• "For motorbike taxi drivers, factory workers, and students."
• "Powerful energy drink at an affordable price."
| Image |
| --- |
|  |
|  |
## C4 Brand Profile
C4 ORIGINAL
BY NUTRABOLT
The #1 Global Pre-Workout Line
Launched in 2011, C4 has grown into a mass-market powerhouse distributed globally. Engineered for cellular-level performance—supporting ATP recycling, buffering fatigue-inducing acids, boosting blood flow, and amplifying neural drive.
| Title | Description | Key Ingredient |
| --- | --- | --- |
| Explosive Energy | Fast onset energy, increased alertness, and mitochondrial support. | 200mg Caffeine |
| Muscular Endurance | Buffers acid buildup, delaying fatigue for more reps and longer sets. | CarnoSyn Beta-Alanine |
| Pumps & Performance | Supports nitric-oxide-mediated blood flow and nutrient delivery. | Creatine Nitrate & PeptiPump |
| Enhanced Focus | Amplifies neural drive and mind-muscle connection during training. | Huperzine A |
## Pricing Landscape
RETAIL PRICING & CHANNELS
Distribution Landscape
C4 Original (Powder)
C4 RTD (Ready-To-Drink)
| Channel | Product | Size | Price (USD) | Notes |
| --- | --- | --- | --- | --- |
| Cellucor (DTC) | C4 Original | 30 servings | $27.99 | Core DTC reference price |
| GNC | C4 Original | 30 servings | $34.99 | Premium pricing, frequent BOGO 50% |
| Target | C4 Original | 30 servings | $32.99 - $36.99 | Value retail presence |
| Walmart | C4 Original / Sport | 20-30 servings | ~$29.99 | Mass market distribution |
| Amazon | C4 Original | 30 servings | Varies | Highly promo-driven |
| Channel | Product Line | Package Size | Typical Range (USD) | Notes for Deck |
| --- | --- | --- | --- | --- |
| Brand DTC | C4 Performance Energy | 12 × 12 oz cans | mid-$20s | Core reference price + BOGO / codes. |
| Brand DTC | C4 Smart Energy | 12 × 12 oz cans | mid-$20s–high-$20s | Focus/brain energy positioning. |
| Brand DTC | C4 Ultimate Energy | 12 × 12 or 16 oz cans | upper-$20s+ | 300 mg caffeine, “tri-stim.” |
| Walmart / mass | C4 Performance Energy | Singles, 4/12-packs | Shelf avg | Positioned against mainstream energy drinks. |
| Grocery | C4 Performance Energy | Singles, multipacks | Shelf avg | In energy drink set, supports “better-for-you” angle. |
| Convenience | C4 Perf / Smart / Ult | Singles | Premium | Highest per-can price; cold immediate consumption. |
| Amazon / online | C4 Perf / Smart / Ult | 12-packs, variety | Competitive | Often couponed, strong variety pack play. |
## Nutrient Face-off
NUTRITION COMPARISON
Let's Go Performance Essentials
1 Sachet
Dansk Farmaceutisk
Danish Multivitamin Vegan – 1 Tablet
Vitamins & Minerals
Amino Acids & Performance
| Nutrient | Let's Go | Dansk Farmaceutisk | Highlight Left |
| --- | --- | --- | --- |
| Vitamin C | 250 mg | 135 mg | Yes |
| Vitamin B12 | 300 µg | 3.5 µg | Yes |
| Biotin | 300 µg | 35 µg | Yes |
| Pantothenic Acid (B5) | 50 mg | 20 mg | Yes |
| Folic Acid (B9) | 170 µg DFE | 135 µg | Yes |
| Vitamin D3 | 5 µg | 10 µg | Yes |
| Magnesium | 47.25 mg | 75 mg | Yes |
| Zinc | 1.275 mg | 14 mg | Yes |
| Selenium | 25 µg | 35 µg | Yes |
| Vitamin A | – | 530 µg | No |
| Iron | – | 14 mg | No |
| Calcium | – | 165 mg | No |
| Component | Let's Go | Dansk Farmaceutisk | Highlight Left |
| --- | --- | --- | --- |
| L-Arginine | 400 mg | – | Yes |
| BCAA Total | 300 mg | 53 mg | Yes |
| Calories | ~23 kcal | ~0 | Yes |
| Carbs | ~4 g | trace | Yes |
| Protein | ~1 g | trace | Yes |
## Nutrient Powerhouse
One Sachet.
Nature's Equivalent.
Every nutrient in **Let's Go** — visualised in real food.
Let's Go Performance Essentials — Danish Heritage
12 Essential Nutrients
| Nutrient | Food Equivalent | Accent Color | Side (left/right) | Food Image |
| --- | --- | --- | --- | --- |
| Vitamin C | ≈ 1.5 red bell peppers | #E87C4F | left |  |
| Vitamin D | ≈ 2 cups milk | #719EAE | left |  |
| Vitamin B2 | ≈ 1 handful almonds | #A8C5B0 | left |  |
| Vitamin B6 | ≈ ½ banana | #F2C46D | left |  |
| Vitamin B12 | ≈ 100 eggs worth | #C4846A | left |  |
| Niacin | ≈ a handful peanuts | #B5A48A | right |  |
| Pantothenic Acid | ≈ a big bowl shiitake | #8BA888 | right |  |
| Folate | ≈ 8 asparagus spears | #719EAE | right |  |
| Biotin | ≈ a bowl sunflower seeds | #E8C44F | right |  |
| Magnesium | ≈ a handful cashews | #A8906A | right |  |
| Zinc | ≈ a few slices cheddar | #E8C44F | right |  |
| Selenium | ≈ a small salmon fillet | #E87C4F | right |  |
## Nutrient Spectrum
NUTRIENT EQUIVALENCE
One Sachet.
A Whole Day's Worth.
Every serving of Let's Go packs the nutrient equivalent of eating all this — in one clean, convenient sachet.
| Amount | Food | Nutrient |
| --- | --- | --- |
| 1.5× | Red bell peppers | Vitamin C |
| 2 cups | Milk | Calcium |
| handful | Almonds | Vitamin E |
| ½ | Banana | Vitamin B6 |
| 4 srv. | Beef liver | Vitamin B12 |
| 100× | Eggs | Vitamin B12 |
| handful | Peanuts | Niacin |
| big bowl | Shiitake mushrooms | Vitamin D |
| 8 spears | Asparagus | Folate |
| small bowl | Sunflower seeds | Vitamin E |
| handful | Cashews | Zinc |
| few slices | Cheddar | Calcium |
| 1 fillet | Salmon | Omega-3 |
Pure. Effective. Convenient.
## Usage Guide
USAGE GUIDE
深聚力饮喝法指南
每日补充打底，比赛之前聚力
| 场景 | 时间 | 喝法 | 水温 | 作用 | 营养素 |
| --- | --- | --- | --- | --- | --- |
| 每日 | 早上 / 下午 | 150ml | 温/常 | 线粒体健康
脑力 | 复合维生素 + 镁 + 活性叶酸 |
| 赛前-赛中 ① | 赛前30分钟 ② | 300ml | 温/常/冰 | 聚力，专注 | 足量维生素B + 胆碱 |
| 赛后 | 赛后30分钟内 | 300ml | 温 | 肌肉，睡眠 | BCAA + 精氨酸 + 维生素D |
| 编号 | 注释 |
| --- | --- |
| 注① | 深聚力饮是营养补剂，不是电解质，流汗多可在赛中搭配个人电解质，参考安赛龙/周泽奇/高渐宽喝法 |
| 注② | 300ml冲泡后，建议赛前30分钟饮用¾，为身体留出半小时让维生素和胆碱充分起效；剩余¼可在赛中饮用，采用【漱口喝】方式可加速吸收 |
| 注③ | 不要用开水冲泡，会使维生素氧化，失去效果 |
| 注④ | 本产品不能代替药物，如有健康问题请咨询医生 |
## Usage Guide
USAGE GUIDE
Lets go®️ Drinking Guide
Daily foundation dose, peak focus before competition
| Occasion | Timing | Amount | Temp | Effect | Key Nutrients |
| --- | --- | --- | --- | --- | --- |
| Daily | Morning / Afternoon | 150ml | Warm / Room | Mitochondrial health
Mental clarity | Multivitamins + Magnesium + Active Folate |
| Pre & During ① | 30 min before match ② | 300ml | Warm / Room / Cold | Focus, Concentration | Full-dose Vitamin B + Choline |
| Post-match | Within 30 min after | 300ml | Warm | Muscle, Sleep | BCAA + Arginine + Vitamin D |
| Note # | Details |
| --- | --- |
| Note ① | This is a nutritional supplement, not an electrolyte drink. For heavy sweating, pair with your personal electrolyte during the match — see how Axelsen / Zhou Zeqi / Gao Jiankuan use it. |
| Note ② | After mixing 300ml, drink ¾ about 30 min before the match to give your body time to absorb the vitamins and choline. Save the remaining ¼ for during play — use the 'swish & swallow' method for faster uptake. |
| Note ③ | Do not use boiling water — high heat oxidises the vitamins and reduces effectiveness. |
| Note ④ | This product is not a substitute for medicine. Please consult a doctor if you have any health concerns. |
## Viktor Axelsen R&D
冠军之选
CHAMPION'S CHOICE
实战检验，冠军专属
奥运金牌得主 Viktor Axelsen 在高强度训练与国际大赛中
亲身使用，验证其极致的能量补给效果。
| Image |
| --- |
|  |
|  |
|  |
## Elite Champions
ASIAN BADMINTON LEGENDS
TRUST LET'S GO
Champions from China, Indonesia & Taiwan Choose Let's Go
JOIN THE CHAMPIONS - LET'S GO
| Name | Country | Description | Image |
| --- | --- | --- | --- |
| VIKTOR AXELSEN | Denmark | 8x All England Champion, Olympic Gold Medalist |  |
| REXY MAINAKY | Indonesia | Olympic Gold Medalist 1996, World Champion 1995 |  |
| GAO JIANKUAN | China | College Champion, Lin Dan Cup Runner-up |  |
| ZHOU ZEQI | China | BWF World Tour Runner-up, Former World #40 |  |
| YU HONGQING | China | China Team,
Lindan Cup Runner-up |  |
| CHEN YENHUA | Taiwan | Taiwan Top Player |  |
| Zhang Boyuan | China | Rising Chinese Star |  |
| Icon | Text |
| --- | --- |
| :icon-shield-check: | Trusted by World Champions |
| :icon-zap: | Zero Caffeine + Cellular Energy |
| :icon-history: | Danish Heritage Since 1915 |
## National Champion
LET'S GO PERFORMANCE ESSENTIALS · 品牌大使
**周泽奇**
Zhou Zeqi
林丹杯首位冠军
Lin Dan Cup Champion
前中国国家羽毛球队一队队员，北京地区专业形象大使。以卓越技艺与冠军精神，诠释 Let's Go 的专业级品牌基因。
🏆 2023 林丹杯冠军
🇨🇳 前国羽一队
📍 北京
| Year | Achievement |
| --- | --- |
| 2023 | 林丹杯冠军 — 首位获此殊荣的球员 |
| 2018 | 澳大利亚羽毛球公开赛 — 亚军 |
| 国家队 | 前中国国家羽毛球队一队正式成员 |
| 品牌 | Let's Go 北京地区专业形象大使 |
## Campus Champion
深聚力饮 · 上海地区 KOS 主理人
高渐宽
GAO JIANKUAN
学青会冠军 · 上海羽毛球王者
上海交通大学研究生，校园羽毛球顶尖水平代表人物。以学生身份登顶全国学青会，成为新一代运动员与品牌传播者。
🥇 学青会大学组男单金牌
🏸 校园羽毛球王者
🎓 上海交通大学研究生
| Year | Achievement |
| --- | --- |
| 2023 | 全国学青会大学组男单金牌 |
| 2025 | 大羽锦标赛总冠军 |
| 在读 | 上海交通大学研究生 · 理工学院 |
| 品牌 | 深聚力饮 上海地区 KOS 主理人 · 学生市场推广 |
深聚力饮
北欧百年 纯净聚力
上海
## International Pro
LET'S GO PERFORMANCE ESSENTIALS · 台湾市场大使
**陈俊维 **Chen Junwei
BWF世界排名第90位
BWF World Ranking #90
台湾优秀羽毛球职业选手，BWF国际巡回赛常驻参赛者。2016年悉尼国际赛亚军，代表台湾活跃于世界羽坛舞台，彰显 Let's Go 的国际形象与两岸跨文化魅力。
🌐 BWF排名 #90
🇹🇼 台湾省
🏸 国际巡回赛选手
| Year | Achievement |
| --- | --- |
| BWF | 世界排名第90位 — BWF职业国际排名选手 |
| 2016 | 悉尼国际羽毛球赛亚军 — Sydney International |
| 国际 | BWF 国际巡回赛多站参赛经验 |
| 品牌 | Let's Go 台湾市场国际形象大使 |
## Blank Slide
LET'S GO PERFORMANCE ESSENTIALS
核心KOL矩阵
Core KOL Roster
14位顶级羽毛球运动员 · 全国影响力覆盖
| 姓名 | 省份 | 级别 | LevelType | Initial | 主要成就 |
| --- | --- | --- | --- | --- | --- |
| 高渐宽 | 上海 | 国家级 | national | 高 | 🥇 2023学青会大学组男单金牌 · 🏆 2025大羽锦标赛总冠军 · ⭐ 上海交大研究生 |
| 周泽奇 | 北京 | 职业级 | pro | 周 | 🏆 2023林丹杯冠军（首位） · 🥈 2018澳羽亚军 · ⭐ 前国羽一队 |
| 张博远 | 全国 | 业余顶级 | amateur | 张 | 🥇 2010全国大赛冠军 · 🥇 2011全国大赛冠军 · ⭐ 两连冠 |
| 余鸿庆 | 广东/安徽 | 国家一级 | level1 | 余 | 🏆 2023光明科学城冠军 · 🥉 2024林丹杯季军 · ⭐ 国家一级运动员 |
| 黄芯垚 | 浙江 | 青年冠军 | youth | 黄 | 🥇 2022全国青锦赛乙组女双冠军 · ⭐ 女双新星 |
| 陈彦桦 | 台湾 | 职业级 | pro | 陈 | 🥈 2018国际友谊赛亚军 · ⭐ 前台北队职业女单 · ⭐ 现任教练 |
| 陈俊维 | 台湾 | 国际排名 | intl | 陈 | 🌐 BWF排名90 · 🥈 2016悉尼赛亚军 · ⭐ 国际赛事经验 |
| 张雨夏 | 湖北 | 职业联赛 | pro | 张 | 🏆 2013–14羽超联赛 · ⭐ 湖北三游春俱乐部 |
| 彭伟琪 | 上海 | 健将级 | master | 彭 | 🥇 2023学青会男双金牌 · ⭐ 2025全运会最年轻 · 🏅 国家级运动健将 |
| 宋政彤 | 湖北 | 大学生 | student | 宋 | 🥇 2020湖北省男单冠军 · ⭐ 华中农大主力 |
| 刘安地 | 北京 | 健将级 | master | 刘 | 🥇 2023学青会男团冠军 · ⭐ 北航 · 🏅 国家级运动健将 |
| 黄柏智 | 广东 | 世界冠军 | world | 黄 | 🏆 2025户外羽毛球世界杯冠军 · ⭐ 华南理工 · 🌍 世界冠军头衔 |
| 曾铸奇 | 上海 | 国家一级 | level1 | 曾 | 🥇 2018四川省青少年锦标赛第一 · ⭐ 上交大 · 🏅 国家一级运动员 |
| 洪铸文 | 山东 | 省队级 | provincial | 洪 | 🏅 2021全运会男双16强 · ⭐ 山东队 · ⭐ 青岛仁洲俱乐部 |
## Enhanced Formula
NEW FLAVOR
UPGRADED FORMULA
Yuzu & Mandarine 柚子橘子风味
全新升级配方，为您带来更纯净、更持久的能量体验。22种活性成分协同作用，无咖啡因无糖负担。
| Icon | Title | Description |
| --- | --- | --- |
| :icon-flask-conical: | 22 ACTIVE INGREDIENTS | 22种高能活性成分精心配比 |
| :icon-leaf: | GINSENG & GREEN TEA | 特添人参精华与绿茶提取物 |
| :icon-shield-check: | ZERO SUGAR & CAFFEINE | 0糖0咖啡因，无负担更健康 |
## Market Opportunity
$4.5B MARKET.
ZERO SOLUTIONS.
The Energy Crisis for Active People
| Icon | Category | Issue |
| --- | --- | --- |
| :icon-battery-charging: | Sports Drinks | Only work during exercise. Cause crash, jitters, and sleep disruption. |
| :icon-pill: | Multivitamins | General wellness only. No targeted energy delivery. |
| :icon-droplets: | Electrolytes | Hydration only. Provide no sustained energy. |
500M+ sports enthusiasts need energy BOTH during workouts AND throughout the day. Current products solve only one moment.
LET'S GO: ALL-DAY ENERGY
| Feature | Sports Drinks | Vitamins | Electrolytes | Let's Go |
| --- | --- | --- | --- | --- |
| All-Day Use | ❌ | ✅ | ❌ | ✅✅ |
| 0 Caffeine | ❌ | ✅ | ✅ | ✅ |
| Cellular Energy | ❌ | ❌ | ❌ | ✅✅ |
| B-Vitamin Opt. | ❌ | ✅ | ❌ | ✅✅ |
| Icon | Proof Point |
| --- | --- |
| :icon-trending-up: | **$4.5B** Addressable Market & First-Mover Advantage |
| :icon-message-circle: | **264+** KOL notes with **3,685+** interactions |
| :icon-award: | **100+ Years** Danish Heritage & Viktor Axelsen Validated |
The Future of Sports Nutrition. Let's Go.
## Competitive Advantage
Product Comparison
Are you drinking the right stuff?
0 Caffeine · Low Sugar · Mitochondrial Energy · Century-old Nordic Formula
Learn More →
| Features | Sports Drinks | Energy Drinks | Electrolytes | 🏆 Deep Focus Drink |
| --- | --- | --- | --- | --- |
| Caffeine | ❌ Yes | ❌ Yes | ❌ Yes | ✅ 0 |
| Sugar | ❌ High | ❌ High | ⚠️ Medium | ✅ Low |
| B5 (Pantothenic Acid) | ❌ | ❌ | ❌ | ✅ 100mg |
| B7 (Biotin) | ❌ | ❌ | ❌ | ✅ 600μg |
| B12 | ❌ | ❌ | ❌ | ✅ 600μg |
| Arginine | ❌ | ❌ | ❌ | ✅ Yes |
| Choline | ❌ | ❌ | ❌ | ✅ Yes |
| Magnesium | ⚠️ | ❌ | ✅ | ✅ Yes |
| Zinc | ❌ | ❌ | ❌ | ✅ Yes |
| Selenium | ❌ | ❌ | ❌ | ✅ Yes |
| Mitochondrial Energy | ❌ | ❌ | ❌ | ✅ Yes |
## Team Architecture
LET'S GO — ORGANIZATIONAL STRUCTURE
Human-First.
AI-Powered.
Leadership sets brand vision and owns all final decisions. Human Teams drive customer relationships, content, and operations. The OpenClaw AI layer runs quietly in the background — drafting, monitoring, and routing — so humans can focus on what matters most.
LEVEL 1 — LEADERSHIP
LEVEL 2 — HUMAN TEAMS
LEVEL 3 — AI LAYER
| Role | Description | Icon |
| --- | --- | --- |
| Founder / Brand Owner | Sets brand vision, product direction, and final decisions | :icon-crown: |
| Operations & Compliance Lead | Oversees logistics, compliance, and reviews all claims | :icon-shield-check: |
| Role | Description | Icon |
| --- | --- | --- |
| Marketing Lead | Plans campaigns, content, and channel strategy | :icon-megaphone: |
| Community Manager | Manages social channels and fan interactions | :icon-users: |
| Customer Service Lead | Supervises customer-service reps and escalations | :icon-headphones: |
| Logistics & Supply Chain Lead | Manages inventory, warehousing, and shipping | :icon-package: |
| Nutrition / Regulatory Advisor | Reviews health-related language and sensitive questions | :icon-microscope: |
Vision & Decisions
Customer & Operations
AI Background Support
| Role | Description | Icon |
| --- | --- | --- |
| Primary OpenClaw Agent | AI operations brain — coordinates all AI tasks across sub-agents | :icon-cpu: |
| Content & Copy | Drafts product pages, FAQs, and campaign text for human review | :icon-pen-line: |
| Customer Chat Helper | Suggests replies, tags urgent messages, routes to humans | :icon-message-square-dot: |
| Analytics & Reporting | Generates daily and weekly dashboards on sales and engagement | :icon-bar-chart-3: |
| Review & UGC Monitor | Summarizes reviews and flags problems or ideas | :icon-star: |
| Competitor Watch | Tracks competitor supplement launches and promotions | :icon-radar: |
## Blank Slide
ORGANIZATIONAL STRUCTURE
How We Operate
People-first. AI-powered.
Level 1 — Leadership
Level 2 — Human Teams
Level 3 — AI Layer (OpenClaw)
| Role | Description | Icon |
| --- | --- | --- |
| Founder / Brand Owner | Sets brand direction, product vision, and all final decisions. | :icon-crown: |
| Operations & Compliance Lead | Oversees daily operations and ensures all health claims are reviewed. | :icon-shield-check: |
| Role | Description | Icon |
| --- | --- | --- |
| Marketing Lead | Plans campaigns, content strategy, and channel mix. | :icon-megaphone: |
| Community Manager | Manages social channels, comments, and brand-fan relationships. | :icon-users: |
| Customer Service Lead | Supervises front-line customer-support representatives. | :icon-headphones: |
| Logistics & Supply Chain Lead | Manages inventory, warehousing, and shipping. | :icon-package: |
| Nutrition / Regulatory Advisor | Reviews product claims and handles sensitive health questions. | :icon-flask-conical: |
| Role | Description | Icon | Is Primary |
| --- | --- | --- | --- |
| Primary OpenClaw Agent | Acts as AI operations brain, coordinating all sub-agent tasks. | :icon-cpu: | Yes |
| Content & Copy | Drafts product descriptions, FAQs, and campaign copy for human review. | :icon-pen-line: | No |
| Customer Chat Helper | Proposes replies to common questions and tags sensitive ones for humans. | :icon-message-circle: | No |
| Analytics & Reporting | Compiles daily and weekly sales and engagement dashboards. | :icon-bar-chart-2: | No |
| Review & UGC Monitor | Summarizes reviews and social comments, flags issues or new ideas. | :icon-star: | No |
| Competitor Watch | Tracks competitor supplement launches and promotions in the market. | :icon-radar: | No |
Org Chart Summary
Leadership sets the brand direction and holds final authority over all product and business decisions. Human teams handle customer-facing roles — from marketing and community to logistics and regulatory review — ensuring every interaction reflects Let's Go's values. The primary OpenClaw agent coordinates a layer of specialized sub-agents that work entirely in the background: drafting, monitoring, summarizing, and reporting to save the team time. AI supports and amplifies human judgment; it never replaces it.
## Optimization Loop
METHODOLOGY
Our Core Process
Continuous Loop
| Step (EN) | Step (CN) |
| --- | --- |
| INSIGHT | 访谈用户 |
| TEST | 内容测试 |
| REVIEW | 数据复盘 |
| OPTIMIZE | 调整迭代 |
| Step | What We Do | Output |
| --- | --- | --- |
| Insight | 28(last week) interviews + 6 KOS + ads data | Pain points, user language |
| Test | 3 accounts + A1-A5 content + ads | Performance data |
| Review | Weekly/Monthly analysis | What works / doesn't |
| Optimize | Adjust content, messaging, budget | Better results |
This loops continuously — every week, every month
## Execution Strategy
EXECUTION STRATEGY
How We Execute
Three Accounts, Different Focus
| Account | Target Audience | Content Focus | Funnel Stage |
| --- | --- | --- | --- |
| 深聚力饮 | Existing users | A5 (repurchase) | 40% |
| 小古 | 30+ male badminton | A3–A4 (conversion) | 50% |
| 小聚 | Female + general health | A1–A2 (awareness) | 50% |
Pain Points → Solutions
| Pain Point | Solution | Icon |
| --- | --- | --- |
| Insomnia after sports | 0 Caffeine | :icon-moon: |
| Muscle soreness | B Vitamins + Magnesium | :icon-zap: |
| Sugar / weight fear | Low sugar formula | :icon-shield-check: |
Winning Formula (Verified)
Real experience + **'results may vary'** + price anchor
## Action Roadmap
REAL EXAMPLE
Post #6 — "Drinking one bottle every day for a month"
| Step Number | Label | Detail |
| --- | --- | --- |
| 1 | Insight | Users unsure if product works |
| 2 | Test | Real experience + safety phrase |
| 3 | Review | 10x normal engagement |
| 4 | Optimize | Replicate formula to all A3-A4 content |
Result
Now used across all 3 accounts
Next Steps
| Task |
| --- |
| Add 10 more 30+ female samples |
| Replicate winning formula to 3 accounts |
| Follow up KOS group admin trials |
| SE Asia test with Partners |
## Flash Profile
闪动平台
Shandong Flash
Making Sports Simpler and More Enjoyable
| Tab Key | Label |
| --- | --- |
| platform | Platform |
| events | Events |
Product Introduction
Full-Stack
Sports Platform
Three integrated layers covering business management, consumer engagement and government analytics.
| Letter | Tier Name | Tags (comma-separated) | Color | Background |
| --- | --- | --- | --- | --- |
| B | Business End · B端 | Smart Booking, Market CRM, Club SAAS, Smart Tournaments | #00B4D8 | #EEF8FB |
| C | Consumer End · C端 | Sports Activities, Sports Content, Health Data, Smart Hardware, Sports Gear | #90BE6D | #F1F7EC |
| G | Government End · G端 | National Fitness Big Data Analytics | #F4A261 | #FDF5EE |
Event Organizer
Cross-Sport
Event Portfolio
Organizing and sponsoring elite tournaments across badminton, athletics, basketball, flying disc and pickleball.
| Event Name | Sport | Year |
| --- | --- | --- |
| 2026 中国田径大众达标系列赛 | Athletics | 2026 |
| 亚洲羽毛球精英巡回赛 北京海选赛 | Badminton | 2025 |
| 佳得乐 G刻挑战 北京赛区篮球赛 | Basketball | 2025 |
| 第十一届 Ningbo Open 飞盘比赛 | Flying Disc | 2024 |
| 「阿伦纳斯杯」杭州匹克球公开赛 | Pickleball | 2024 |
C4 Partnership
Key KOL: **年少** · 6,000 Members · Beijing
Tournament Series: **「闪动杯」**
Agreement: **March 2026 – March 2027**
## Strategic Synergy
let's go × 闪动平台 Strategic Partnership
PARTNERSHIP VALUE OVERVIEW
Targeted Traffic
:icon-crosshair:
| Point |
| --- |
| 6000+ badminton enthusiast community |
| Precise reach to 30+ active players |
| 闪动杯 tournament series exposure |
RedBook Channel
:icon-smartphone:
| Point |
| --- |
| KOS matrix already in place |
| 深聚力饮 — Badminton scenario |
| 小古 — 30+ male new users |
| 小聚 — Female + 泛 health |
KOS Distribution
:icon-store:
| Point |
| --- |
| Active club owners promote & sell |
| 年少 — 6000 members, Beijing |
| 顾安然 — 2000 members |
| 麻辣圆钉 — 2600 members |
| Sales commission + product trials |
PARTNERSHIP RESULTS
| Icon | Label |
| --- | --- |
| :icon-calendar-check: | Brand authorization: 2026.3 – 2027.3 |
| :icon-user-check: | Viktor Axelsen portrait endorsement |
| :icon-globe: | Online + offline full-channel distribution |
## ShanDong Platform
STRATEGIC PARTNERSHIP
闪动
ShanDong
China's Premier Digital Sports Platform
一起运动，就来闪动
Move together with ShanDong!
Founded 2020
1M+
Active Users
4,000+
Clubs Served
80+
Cities Nationwide
40+
Sports & Activities
| Icon | Service | Description |
| --- | --- | --- |
| :icon-trophy: | Club & Event Management | Tournaments, bookings, real-time scoring |
| :icon-map-pin: | Find & Join Activities | Discover nearby games and venues instantly |
| :icon-users: | Content Community | Photos, live updates, pro athlete feeds |
| :icon-zap: | AI Health & Training | Personalized plans, diet tips, progress tracking |
Why #1 for Badminton
Home to China's biggest badminton network — tournaments, training, fan communities. From casual doubles to pro championship events across 80+ cities.
shandongapp.com
## Closing
DRINK YOUR WAY TO
NORDIC HEALTH
